Lip Tattoo from Cherimoya is unlike any lip gloss or lipstick you've ever seen before! This advanced liquid formula soaks your lips with color, doesn't wipe off, and requires ZERO reapplication! Your lips stay pigmented for 24 hours. You read that right. 24 HOURS. This stuff doesn't come off until you want it off! Simply apply a layer, wait for it to dry, then carefully peel it off your lips to reveal a beautiful stain.